The BasicsĪ news or press release is a written communication that purports to report on an event, circumstance or occurrence by a third party, and is provided to a news reader, or the media, for the purpose of promotion. Getting the media to respond to your message affords the highest degree of credibility. Press Releases as distribution that primarily delivers your news to targeted media (reporters, registered media and trade publications) and media-only wire services (similar to the Associated Press and accessed by leading print, broadcast and online publications) powered by our unique partnership with PR Newswire. The goal is to drive traffic to the submitter’s Website by engaging readers receptive to your content, and secondarily making your content searchable online. News Releases as distribution of properly formatted articles primarily to online news readers, generally bypassing the media.
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